About us
Hey gorgeous, welcome to Emma Beauty’s — your new beauty bestie for all things lashes, nails, and glow-up essentials!
Empowering Beauty, Powered by Diversity
As a Black woman living in Switzerland, I know the struggle of finding high-quality beauty products that work for women like me — and for anyone who’s ever felt overlooked by mainstream beauty brands. I’ve been there: the endless search for lashes that actually fit right, nails that look salon-fresh without chipping in two days, and accessories that really deliver on their promises.
That’s why I created Emma Beauty’s — a space where you can shop with confidence, knowing every product is carefully chosen with love, tested for quality, and made to help you shine.
Right now, you’ll find high-quality magnetic lashes, press-on nails, and a growing collection of glow-up beauty accessories — all designed to help you achieve your look from the comfort of your own home. No long salon appointments. No overcomplicated tutorials. Just instant, gorgeous results you’ll love.
Our brand is built on four values we live by every day:
Why choose us?
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Confidence – Because beauty isn’t about changing who you are, it’s about highlighting the best version of you.
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Quality – If it’s not up to our high standards, it’s not in our store.
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Self-Expression – Your style, your rules. Wear what makes you feel amazing.
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Affordability – Because luxury beauty should be within everyone’s reach.
At Emma Beauty’s, you’re not just a customer — you’re part of a community that celebrates beauty in all its forms. Whether you’re a lash lover, a nail art queen, or just starting to explore your style, we’re here to cheer you on and give you the tools to feel fabulous every single day.
So grab your coffee, browse around, and treat yourself — you deserve it. ✨
